Email, for example, is addictive because it provides all three reward types at random intervals. First, we have a social obligation to answer our emails (the tribe). We are also conditioned to know that an email may tell us information about a potential business opportunity (the hunt). And finally, our email seems to call for us to complete the task of removing the unopened item notification in a sort of challenge to gain control over it (the self). Interestingly, these motivations go away as soon as we’ve actually opened all our emails and the mystery disappears. We’re addicted to checking email while there is still variability of reward and once that’s gone, emails languish in our inboxes.

— Want To Hook Users? Drive Them Crazy. | Nir and Far (via likesandlaunch)

emphasisadded:

food for thought

[via: leekfixer: haygirlhay: joannafreed]

so, so great. i love this. 

thecomposites:

Daisy Buchanan, The Great Gatsby, F. Scott Fitzgerald

Her face was sad and lovely with bright things in it, bright eyes and a bright passionate mouth…a conscientious expression…Slenderly, languidly…an expression of unthoughtful sadness…her cheeks flushed…she looked at me with an absolute smirk on her lovely face as if she had asserted her membership in a rather distinguished secret society…a bright ecstatic smile…Aching, grieving beauty… For Daisy was young and her artificial world was redolent of orchids and pleasant, cheerful snobbery…Girls were swooning backward playfully into men’s arms, even into groups knowing that some one would arrest their falls—but no one swooned backward on Gatsby and no French bob touched Gatsby’s shoulder. (Multiple suggestions)

Updated image: Reader Tessa Cramphorn points out that “autumn-leaf yellow of her hair” is in reference to Jordan Baker. Further, Tessa provides this line describing Daisy’s hair as “dark shining.”  Composites fact checker Emily Schultz believes there is a contradiction in Fitzgerald’s text regarding Daisy Buchanan’s hair, noting the passage where Daisy compares her own hair to her daughter’s “yellowy hair.”  

The Vote Against Project: Unity Wall Spotlight: Kaitlin Mercurio & Jason Franasiak →

voteagainst:

1. Tell us a little bit about yourself/yourselves.

We are Jason Franasiak and Kaitlin Mercurio. We are recently married (May will mark our one year anniversary) and are enjoying every minute! We moved to NC about two and a half years ago for Jason to attend UNC as an OB/GYN resident. I…

(Source: voteagainst.org)

stephen colbert and maurice sendak

these two are an absolute riot together. 

part 1

part 2 

via Marvelous Kiddo

North Carolina’s “Vote Against” Project

advocatephotos:

On May 8, North Carolina voters will choose whether or not to ban same-sex marriage in their home state. Raleigh-based photographer Curtis Brown, determined to “defeat discrimination” with the help of a team of dedicated volunteers has begun The Vote Against Project. Similar to Adam Bouska’s NOH8 campaign in California, this photo project captures portraits of people of all shapes, sizes, and backgrounds with one common theme: they oppose the anti-gay marriage amendment. See examples of these portraits, along with a video about the project, after the jump.

To learn more about The Vote Against Project, visit it’s website.

Read More

emphasisadded:

you can, you know. [via:quyenhuynh:oliviarz]

guilty, as charged. 

by: someecards

via: Cup of JO

so heartwarming. read this first. 

me, at parties. 

via: Cup of Jo gift guide.